Starting next season, the players of FC St. Pauli will run out in jerseys produced in-house in another important step towards more sustainability in professional sport.
The club has been working on the project since 2018, looking for a kit supplier that produces performance wear sustainably and transparently and supports fair trade. As no external provider was able to meet the criteria in full, the club will assume responsibility for production itself in future.
Under the motto, "If you want something doing, do it yourself", FC St. Pauli has set itself the goal of producing the most sustainable teamsport collection in the world with its own DIIY brand. In doing so, the club is satisfying the express wish of its members to continue pursuing the issue of sustainability.
The new collection will be available from May 2021, though the home jersey can be pre-ordered from 1 December 2020. During the first four weeks of the pre-order phase, buyers will have the exclusive opportunity to personalise the shirt and have their own name printed on the front instead of the logo of principal sponsors congstar.